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TAT To Enlist Facebook Live In Future Campaigns

Bangkok, Wed Jan 18 2017
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The Tourism Authority of Thailand (TAT) plans to use Facebook Live as a tool to promote its campaigns, citing the application's growing popularity among Thais and Foreign tourists.

TAT governor Yuthasak Supasorn expressed interest in initiating brand new tourism campaigns using Facebook Live. “We hope Facebook Live will help stimulate both domestic and international tourist markets, as it has very high exposure worldwide,” Mr Yuthasak said yesterday at the Asean Tourism Forum in Singapore.

Using digital technology and social media, he added, will help the TAT reach target customers, especially young people and women. Technology will also help the agency stay abreast of trends in the digital world. The TAT has found that Facebook is one of the most influential social media platforms, with the number of Facebook users in Thailand among the highest in the region.

Mr Yuthasak wants to make Facebook Live one of the main channels to promote Thai tourism by using media influencers and experts to persuade more tourists to travel to Thailand. The TAT governor is also intrigued by the Internet of Things and innovative products such as virtual reality glasses and multi-function watches, as such platforms can connect people and create a sharing economy to support the Thailand 4.0 initiative.

Sources in the tourism industry said Tourism and Sports Minister Kobkarn Wattanavrangkul recently invited Facebook's managing director, John Wagner, and the company's regional director for Southeast Asia, Kenneth Bishop, to discuss a possible partnership. Details have yet to be disclosed. The expectation is that Mrs Wattanavrangkul will ask the TAT to hold talks with Facebook to devise an appropriate partnership and use Facebook Live as a tool to promote Thai tourism.

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