Line to Launch Taxi Service in Bangkok
The local division of messaging giant Line has joined forces with the Bangkok Taxi Cooperative Network and Land Transport Department to launch Line Taxi later this year, Line Thailand announced Monday, July 31. The new taxi-booking service will compete against rivals Grab and Uber, this time with the blessing of the government and taxi drivers.
Like Grab, the service will rely on regular taxi drivers, according to Ariya Banomyong of Line Thailand, who said the government backed service will field nearly 60,000 taxis. She said that booking taxis using Line would raise standards and improve the bad reputation of Bangkok’s taxi drivers by making them more responsive.
Unlike Grab and Uber, which continue to operate despite government bans, Line Taxi will not require users to download an extra smartphone application. Instead, the taxis can be called using the existing Line app. Fares can be paid using cash or the Line Pay feature. Further details are to be revealed at a later date.
With more than 41 million users as of mid-2017, Line is the country’s most popular social media service.